How Universities Are Using StockTrak to Engage More Students Across Campus

For over 30 years, StockTrak has been the #1 portfolio simulation platform used in investing classes.

Today, universities are taking it further.

More institutions are expanding beyond the classroom by launching campus-wide investing challenges — giving all students, not just those in finance courses, the opportunity to participate in hands-on, real-world learning.

From Classroom Tool to Campus Experience

What was once used in a single class of 30–50 students is now being used to reach hundreds or even thousands of students across campus.

These initiatives are designed to:

  • Promote financial literacy across all disciplines
  • Increase student engagement outside the classroom
  • Provide practical, real-world investing experience at scale

What a Campus-Wide Investing Challenge Looks Like

Successful programs typically combine academic leadership with campus-wide promotion.

Many universities:

  • Host a faculty-led kickoff session
  • Partner with student clubs and organizations to drive participation
  • Promote through campus marketing channels

Some also bring in external sponsors — including banks, credit unions, and investment firms — to support prizes and increase visibility.

To build momentum, schools often expand this into a larger initiative:

  • A campus-wide investing challenge (often launched early in the week)
  • Followed by a financial literacy week
  • Extended to include high school students as part of recruitment efforts

How StockTrak Supports Campus-Wide Challenges

While approaches vary by institution, StockTrak provides the structure and scalability to make such initiatives easy to run.

With StockTrak, you can:

  • Launch and manage a campus-wide investing challenge from a single platform
  • Track participation and performance across large groups of students
  • Provide a consistent, educational experience for all participants
  • Support both classroom and non-classroom initiatives

Not Just for Students

These initiatives aren’t limited to students.

Many universities are also using platforms like StockTrak for:

  • Employee and staff financial education programs
  • Campus-wide engagement initiatives

This reflects a broader shift: experiential learning tools are no longer confined to a single classroom — they are becoming part of the overall campus experience.

Bringing This to Your Campus

If you’re looking for new ways to increase engagement, improve financial literacy, and create meaningful learning experiences, a campus-wide investing challenge is a proven model.

With StockTrak, you can:

  • Engage students across all majors
  • Support recruitment initiatives with high school outreach
  • Partner with industry sponsors
  • Run scalable, repeatable programs each year